We’ve comprehended for some period now that Kia has the latest compact SUV in the works. Following a few teasers revealing interior and exterior sketches, we now know what the name of the new compact SUV. Say hello to the Kia Seltos, or at least, the SUV’s chrome badge positioned on the rear gate. The rest will be revealed later this month.

If you’re contemplating that’s a somewhat odd name, there is some approach to the quirk. In its press statement, Kia explains that Seltos expresses inspiration of Greek mythology, particularly from Celtos, he was the son of Hercules. Why not simply call it Celtos then? Because in this instance, the ‘S’ stands for sportiness and agility. That’s Kia’s endorsed take anyway, though we reckon it could also stand for style, sophistication, space – these are all buzzwords Kia used in its release, though until we see and drive it, we’ll assume it stands for SUV.

No other news is available from Kia, though earlier teasers do shed a hint of light on this latest offering. Comprehensive interior sketches unveil a rather considerable greenhouse with a sizeable 10.25-inch touchscreen display. Adaptive cruise control is apparent between the dials, so it should be available with a comfortable host of safety and driver-assist systems. Exterior sketches unveil Kia’s tiger grille and slim headlamps not unlike the Soul, with a full, curvy backside that implies this SUV might incorporate more of a crossover lifestyle.

Kia announces the Seltos is intended directly at Millennials and “youthful, tech-savvy buyers” exploring something that stands special from the masses. That will be a challenging assignment as the compact SUV segment is perhaps the most jam-packed and competing of all automotive markets. We assume we’ll see more teasers in the times to come, with the full reveal appearing by the end of August.